Legal

Cookie policy

How we use cookies and similar technologies on blossomwings.com — and how you can control them.

Effective: 2 May 2026 Last updated: 2 May 2026

01

What are cookies?

Cookies are small text files that websites place on your device to make them work, remember your preferences, and understand how they're used. We also use similar technologies like pixels, tags, and local storage — collectively referred to as "cookies" in this policy.

02

How we use cookies

We use cookies for four purposes.

Strictly necessary

Always active

These keep the site working: shopping cart, checkout, login session, security. Without them, the site simply wouldn't function. You cannot opt out of these — but they don't track you for marketing purposes.

Functional

Requires consent

Remember your preferences (language, region, recently viewed products) so the site feels personalized when you return.

Analytics

Requires consent

Help us understand how visitors use the site so we can improve it. We use Google Analytics 4. Data is aggregated and anonymized — we don't see individual user behaviour tied to your name.

Marketing and advertising

Requires consent

Allow us to show you relevant ads on Meta (Facebook, Instagram), TikTok, and Google, and measure their effectiveness. Klaviyo cookies help us personalize the email and SMS communications you've subscribed to.

03

The specific tools we use

Shopify

Essential

Powers our website, checkout, and order processing. Cookies are necessary for the site to function.

Google Analytics 4

Analytics — requires consent

Helps us understand site performance, traffic sources, and visitor behaviour in aggregate. IP addresses are anonymized.

Meta Pixel

Marketing — requires consent

Helps us show relevant ads on Facebook and Instagram, and measure ad performance. You can adjust your Meta ad preferences directly in your Facebook or Instagram settings.

TikTok Pixel

Marketing — requires consent

Helps us show relevant ads on TikTok and measure their effectiveness.

Google Ads

Marketing — requires consent

Helps us show relevant ads across Google Search, YouTube, and the Google Display Network.

Klaviyo

Functional + Marketing

Powers our email and SMS marketing for subscribers. Helps us send relevant content based on your interactions with our site and emails.

04

How to manage your cookie preferences

You have full control over which cookies we set:

  • Use the cookie banner that appears when you first visit our site to set your preferences.
  • Click "Manage cookies" in our footer at any time to update your choices.
  • Adjust your browser settings to block, accept, or notify you about cookies. Note that blocking strictly necessary cookies may break parts of the site.

05

How long cookies last

Different cookies last different lengths of time:

  • Session cookies are deleted when you close your browser.
  • Persistent cookies remain for a set period (typically a few weeks to two years), or until you delete them.

Specific durations for the cookies we set can be reviewed in our cookie consent management tool.

06

Do Not Track signals

Some browsers send a "Do Not Track" signal. There's currently no industry-standard way to handle this signal. We respect your choices through our cookie banner instead — which gives you more granular control than a single Do Not Track signal would.

07

Updates to this Cookie Policy

We may update this Cookie Policy as our tools change or as laws evolve. Check the "Last updated" date at the top for the most recent version.

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